The key ambition of the Circular Food Center is to retain 1 billion kilograms of food in the supply chain.

“In the Netherlands, the business community, government agencies, and the research field have been systematically working together towards an integrated agenda within the ecosystem of Food Waste Free United. We want to combine this knowledge in the Circular Food Center, and inspire the rest of the world.”

“Together with our customers we are working on more sustainable packaging and better product shelf lives: Re-think! Re-duce, Re-use R-ecycle, Re-design and Re-new. An integrated approach within the supply chain is key to optimize sustainability and circularity. It is great to be able to exchange knowledge at the Circular Food Center and to find collaborations with other circularity stakeholders!”

“Genson Group specialises in growing and propagating soft fruit plants and producing strawberries, raspberries, and leeks. Circular entrepreneurship means ensuring that supply and demand are aligned in the best possible way. We do this by really collaborating in the chain. We prevent food waste by producing accurate harvest and shelf-life forecasts and by choosing the best route in the chain for each stakeholder.”